top of page

Alfaaz by NUS Naach

ExxonMobil Campus Concerts presented by NUS Centre For The Arts

Alfaaz (n.): Urdu for spoken word; the distinguishing factor that makes us undeniably human. Much like humans themselves, language constantly evolves along with us. Today, we have diluted language to mere catchphrases and hashtags, compressed to fit 140 characters. As the number of characters get smaller, the distance between us grows larger. Social media seems to have eased communication, but our relationships have only gotten shallower. Alfaaz was our attempt to explore this tumultuous relationship between words and us by uncovering different hidden layers in our new age lingo. Taking inspiration from the favoured language of the millenials, each piece was a deconstruction and intimate interpretation of a specific popular hashtag aimed at challenging our audience on their understanding of the hashtags.

PRODUCTION PIECES

ALFAAZ | Act 1: #OOTD | NUS Naach

ALFAAZ | Act 1: #OOTD | NUS Naach
ALFAAZ | Act 1: #OOTD | NUS Naach

ALFAAZ | Act 1: #OOTD | NUS Naach

04:12
Play Video
ALFAAZ | Act 2: #TGIF | NUS Naach

ALFAAZ | Act 2: #TGIF | NUS Naach

04:12
Play Video
ALFAAZ | Act 3: #YOLO | NUS Naach

ALFAAZ | Act 3: #YOLO | NUS Naach

04:20
Play Video
ALFAAZ | Act 4: #NOFILTER | NUS Naach

ALFAAZ | Act 4: #NOFILTER | NUS Naach

05:34
Play Video
ALFAAZ | Act 5: #TTYL | NUS Naach

ALFAAZ | Act 5: #TTYL | NUS Naach

05:27
Play Video
ALFAAZ | Act 6: #ROFL | NUS Naach

ALFAAZ | Act 6: #ROFL | NUS Naach

05:25
Play Video
ALFAAZ | Act 7: #FOMO | NUS Naach

ALFAAZ | Act 7: #FOMO | NUS Naach

05:44
Play Video
ALFAAZ | Act 8: #TWSS | NUS Naach

ALFAAZ | Act 8: #TWSS | NUS Naach

05:44
Play Video
ALFAAZ | Act 9: #LoveisLove | NUS Naach

ALFAAZ | Act 9: #LoveisLove | NUS Naach

07:02
Play Video

Alfaaz brought to life some of the most common hashtags in its pieces: #OOTD, # TGIF, #YOLO, #nofilter, #TTYL, #ROFL, #FOMO, #TWSS and #loveislove. 

PRODUCTION HIGHLIGHTS

bottom of page